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Skill Up — A Book on Career Guidance & Career Counselling
by Mousumi Banerjee · Career Alternatives
Everything you need to find direction and build a career you love — practical insights, real-world guidance and actionable strategies from career experts.
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Career Alternatives
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What you'll take away
A practical, no-fluff guide that turns curiosity about sales, marketing & advertising into a clear plan of action.
Why the field is booming
Understand the demand across startups and global brands — and why these roles are among the fastest-growing today.
Roles & career paths
From brand manager to performance marketer — a clear map of the roles you can pursue and how they differ.
Skills employers want
The mix of communication, analytics and adaptability that gets you hired and promoted.
Salary & growth outlook
Realistic pay ranges at each level and the trajectory you can expect as you grow.
Day-in-the-life insights
What the work actually looks like — so you choose with eyes open, not assumptions.
Your first 90 days
A step-by-step roadmap to land the role and make an impact from day one.
toc Chapter by chapter
Full table of contents
01
Why Sales, Marketing & Advertising?
The opportunity, the demand, and where creativity meets commerce.
02
Roles You Can Pursue
A detailed look at every major role and what each one really involves.
03
Skills That Set You Apart
The hard and soft skills that separate good candidates from great ones.
04
Pay & Growth Outlook
Salary benchmarks, growth paths and how to negotiate your worth.
05
Real-World Case Studies
How real professionals built their careers — and what you can learn from them.
06
Your First 90 Days
A practical roadmap to start strong and prove your value early.
groups Is it for you?
Who should read this guide
backpack Students choosing a stream or course after 10th / 12th
school Graduates exploring careers beyond the obvious paths
sync_alt Professionals planning a switch into sales or marketing
trending_up Anyone who wants a clear, practical career roadmap
Get the complete guide
40+ pages of practical career guidance and counselling — real insights and a step-by-step roadmap to find your direction — for just ₹999.
- check_circle Instant PDF download
- check_circle Print edition available
- check_circle Beginner-friendly
One-time₹999
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